THE BALL is football‘s equivalent to the Olympic Torch since 2002; a legendary football and the star of the beautiful game. Every four years, it kicks off from Battersea Park in London, where the very first game of modern rules football took place. Its destination is the Opening Ceremony of the World Cup.
And this year (2018) the Ball – a FAIRTRADE ball – visited the Frome area before continuing its journey to the World Cup in Moscow, via Europe, the Balkans, the Middle East and Caucasus.
The Fair Play message “One Ball, One World“ is supported by Liverpool F.C. Manager, Jürgen Klopp, whose statement not only refers to the refugee ”crisis“ but is also a call to action.
Jürgen Klopp’s signature on the ball was next to that of Franz-Walter Steinmeier, the President of Germany, and the following day a member of the Fairtrade Frome group added her signature!
The Spirit of Football aims to continue to profile the plight of Syrian refugees, telling their story and raising awareness for them. They hope to influence decision-makers, such as Kings, Presidents and Ambassadors, linking countries together along the route.
Over the last four World Cups, THE BALL has had vast media coverage with all forms of press, whether in print, on radio or on TV. The 2018 theme is Empathy, and THE BALL will explore this through the experience of displaced people; the journeys that they have made and the challenges they continue to face. The journey will highlight the extraordinary work that is being done using football to help these people find a new home and build new communities.
Fairtrade Frome wishes THE BALL a fantastic journey to Moscow