Here in Frome, we have a great many Fairtrade shops and store to explore. Here we interview Fine Fettle Fashion, to find out more about this ethical fashion company. They have a varied selection of fairtrade clothing, accessories, jewellery and gifts which are competitively priced. So read on to find out more…

What does Fine Fettle do?

FF is an independent retailer in the heart of Frome. We offer ethical women’s fashion of exceptional quality and at affordable prices. 

How long have you been in Frome?

 Fine Fettle opened its doors in Cheap Street in November 2013. We started our journey in Frome as a pop-up shop which soon became Fine Fettle with a longterm view towards promoting ethical fashion on the High Street. 

Why set your business up in Frome?

Not only is Frome a beautiful historic market town – it is a ‘Fairtrade Town’ with a community ready to embrace a more sustainable & ethical lifestyle. 

What 3 values do you hold most dear to your business?

Ethically sourced, sustainable quality and style with a pinch of the ‘unusual’

What Fairtrade or ethical products do you sell?

A large variety of fair-trade/ethical clothing, jewellery and accessories. 

Where do you get supplies from?

We support a large number of small producers from all over the world as well as British and even locally produced ranges. 

What makes you use fairtrade or ethical products?

We really do believe it is the way forward – an environment where people receive a fair wage and get to work in safe conditions using more sustainable materials. In return, our customers get to enjoy an item of clothing or jewellery of great quality and style – a purchase they can feel good about in every way! 

Do your customers know you use Fairtrade or ethical products?

We are constantly promoting our fairtrade products – chatting to our customers in the shop, through promotions such as special offers (also mentioned on social media i.e. Facebookand local events i.e. Frome fashion show a few month ago. 

Favourite ethical product?

I love a good organic cotton T-shirt made with care using organic dyes! But apart from that fairtrade coffee all the way and love Oxfam’s fairtrade shower & bath products!


Find out more about Fine Fettle Fashion here – over on their Facebook page.

Photo credit: Fine Fettle Fashion. 

Owner, Jo Smith, receiving the Silver in the Southwest Fairtrade Business Awards 2016; ‘Best fairtrade retailer-multiple products category’.

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